Kaguya-sama: Love is War centers around Miyuki Shirogane and Kaguya Shinomiya, two brilliant and highly regarded students at Shuchiin Academy.
They are both deeply in love with each other, but their immense pride and stubbornness prevent either of them from confessing their feelings.
Instead of being honest, they engage in elaborate mind games and schemes, each determined to make the other confess first.
Their daily lives revolve around these comical and strategic battles of wit and manipulation, as they try to outsmart each other and win the "love war" without ever admitting their own vulnerability.
The anime explores the absurd lengths they go to avoid confessing and the humorous situations that arise from their competitive nature and hidden affections.